The ultimate goal of a digital marketing strategy is to inspire users to convert. However, before you can convert people, they must first become leads. But what are sales leads, and how do you obtain them? The answers to both of these issues will be discussed more below.
- Pursue search engine optimization (SEO)
- Launch a pay-per-click (PPC) advertising campaign
- Engage in social media advertising
- Build out an email list
- Connect with leads on social media platforms
- Create helpful, industry-related blog posts
- Host an online webinar
- Use live chat to communicate with people
- Optimize your forms
- Get referrals from current customers
How to generate sales leads
Sales leads are critical to the success of your organization. So, how can you get more sales leads? While there are a variety of lead generation campaigns available, they are primarily controlled by four broad marketing methods.
Keeping up with sales trends and using simple tactics will help you generate more sales leads. Here’s a quick summary of each of these methods and how to use them to create sales leads.
1. Pursue search engine optimization (SEO)
Search engine optimization (SEO) is a digital marketing approach that involves optimizing your website’s content to rank high in Google search results. It frequently involves developing informational content, such as blog entries, and attempting to rank it for certain searches based on targeted keywords.
SEO is an excellent method through which users can acquire leads. Assume your company is an HVAC company that specializes in air conditioning repairs. You may create a blog post on the term “how does an air conditioner work.”
Whenever someone searches for that keyword, they may come across your blog post. Even if they don’t instantly buy from you, you’ve now made contact with others who are interested in air conditioners. If they ever need one repaired, they might come back to you. Other important aspects of SEO include:
- Earning backlinks
- Optimizing page speeds
- Making your site mobile-friendly
- Claiming your Google Business Profile
- And more!
Overall, SEO is one of the most effective tactics for acquiring new leads.
2. Launch a pay-per-click (PPC) advertising campaign
PPC advertising is another effective approach for generating sales leads. Like SEO, it involves advertising to users via Google search results.
You can use a platform like Google Ads to generate ads and bid on keywords for them to appear. With a high enough bid and Ad Rank, you may outperform the competition and ensure that your advertisements show for relevant searches.
Similar to SEO, this can assist you generate more sales leads. People will see your adverts in their searches and learn about the products or services you have to offer. Even if they don’t buy your product right away, the advertisements may attract their attention, potentially leading to a future conversion.
3. Engage in social media advertising
Finding more individuals is one of the most effective strategies to increase your sales leads. And there’s no better place to do that than social media, where the average user spends 28% of their time online. You may contact people by running social media advertising campaigns that work similarly to Google PPC ads. Social media advertising allows you to position adverts directly in the heart of consumers’ feeds, where they can be seen as they scroll.
Best of all, you may target individuals based on variables like age and region, allowing you to reach out to your perfect demographic.
For example, suppose you wish to generate leads for your medical equipment business. You can create social media advertising that target medical offices or hospitals in specified geographic locations.
4. Build out an email list
Another strategy for generating sales leads is to build an email list. An email list is a collection of user email addresses that may be targeted with marketing emails. While some organizations acquire email lists or send advertisements to random email addresses, this is not an optimal method.
Rather, you should build your email list by allowing consumers to actively provide their addresses. When consumers visit your website after following a Google or social media link, you can display them with calls to action (CTAs) that push them to enter their email addresses.
These CTAs can be placed in the text of your blog entries, pop-ups, or elsewhere on your website. The idea is to make sure you provide users something in exchange, such as exclusive deals or newsletters. Then follow through on that promise in the emails themselves. This is one of the most powerful lead generation tactics since it helps you to create a direct and long-term relationship with your leads.
5. Connect with leads on social media platforms
There are other ways to use social media to create leads than advertising.
If you want to learn how to produce sales leads, engage with prospects on social media channels. With 70% of Americans using social media, it’s an excellent platform for reaching out to people who are interested in what you have to offer.
You can connect with prospects who are interested in what you have to offer through hundreds of different venues. If you’re a business-to-business (B2B) organization, LinkedIn could help you find sales leads.
So, how can you generate sales leads using these platforms?
Posting content on your social media profiles can help you create sales leads. You can share information with your audience and encourage them to interact with your company. It’s an excellent technique for you to help individuals become acquainted with your company while also developing relationships with those prospects.
6. Create helpful, industry-related blog posts
To continue with this list of methods for generating sales leads, consider creating content. People desire information about themes in your field, which is one thing you can offer them.
Blogs are an excellent medium to employ. Blog postings are an excellent method to share useful information with your audience and generate qualified leads.
When you establish a blog, you should brainstorm industry-related subjects to write about and share with your audience. To get inspired, visit competitors’ websites and check what types of material they create.
Once you’ve compiled a list of themes, you should continue to post about them. A content calendar is an excellent approach to organize when you’ll publish and share material with your target audience.
After you’ve published your blog pieces, you may collect leads by prompting visitors to fill out a form or contact your company for further information.
Create blog entries to attract and capture leads looking for information about your sector.
7. Host an online webinar
Another technique to create sales leads is to have an online webinar. Online webinars entail conducting an online event in which you deliver knowledge on a topic of interest to your target audience.
To begin, decide where you want to host your online webinar. There are dozens of platforms where you can host your event.
Once you’ve determined the platform, you may choose a topic. In general, you should choose an industry-related topic that will pique people’s attention and engage them. After you’ve decided on a topic, you may plan out what you’ll talk about.You may then schedule your webinar and send out invitations. You’ll want to send out invitations far enough in advance so that more people can attend your event.
When hosting the webinar, make sure to engage with the attendees. If kids ask questions, take the time to answer them. Engaging with your audience and creating relationships will help you generate sales-qualified leads for your firm.
8. Use live chat to communicate with peoples.
If you want to learn how to create sales leads, try integrating a live chat feature into your website. A live chat function allows customers to contact your company with any questions they may have about the services you provide.
Having a live chat is critical for ensuring that consumers obtain the information they need about your company and what it offers. You may converse with your audience and develop great relationships with them as they learn more about your company.
To incorporate live chat into your website, you’ll need to select the correct live chat software to assist you answer people’s questions. You can also use a chatbot to answer frequent inquiries.
9. Optimize your forms
Optimizing your forms is another technique to increase the number of sales leads. When attempting to capture leads, forms are an excellent approach to gather critical information about leads interested in your company. If your forms take too long to complete, you risk losing quality sales leads.
The best thing you can do is optimize your forms so that more people complete them. Here’s how to make forms that convert:
Ask for minimal information: Long forms requiring a lot of information frequently dissuade individuals from completing them. When you construct your forms, merely request basic information such as a name and contact information.
Include optional fields: If you require more than the essential information, include optional fields. That way, if someone wants to fill these forms, they can, but it will not discourage them from doing so.
Make your CTA specific. When you include a CTA button on your form, make sure it is specific. Whether someone is receiving a free guide or joining your email list, make sure the CTA explains what occurs after they submit.
Optimizing your forms will help you generate more leads for your business.
10. Get referrals from current customers
To conclude this list of techniques to increase sales leads, let’s discuss referrals. Referrals are a great way to get new clients for your business because they know people who could benefit from your products or services.
Creating a referral program is a wonderful approach to generate sales-qualified leads while also improving ties with your existing clientele. When you build a referral program, you should provide incentives for making referrals. It may be a free product or a discount on services—something that will entice consumers to refer others.
Keep in mind, however, that the award should only be given if you successfully acquire a new client through that reference. It ensures that when people recommend someone, it is a quality lead rather than someone chosen at random to receive the incentive.
For example, you may give $50 off next month’s services when a qualified and referred lead signs up for your services.
A referral program is a simple approach for you to generate sales qualified leads for your organization.
FAQ about sales lead generation
For more information about sales lead creation, please see our FAQ:
What is sales lead generation?
Sales lead generation—the process of producing sales leads for your company—is an essential component of any digital marketing strategy. But what are sales leads, and why are they so important? Let us look at the answers to each of these questions below.
What is a sales lead?
First, define a sales lead. The quick explanation is that a lead is someone who has expressed interest in converting but has yet to do so.
To get a better understanding of what sales leads are, let’s speak about the marketing funnel. The marketing funnel represents the process of converting an anonymous user into a devoted customer. Consider a funnel with a wider top and a narrower bottom.
All of your anonymous users begin at the top of the funnel and have no awareness of your business. Users who are aware of your brand but are not yet eager to convert are located in the middle of the funnel, while users who are ready to buy can be found at the bottom.
While you’ll attract new members of your audience at the top of the funnel and convert them at the bottom, leads are often generated in the middle. To convert someone into a lead, you must first familiarize them with your brand and pique their interest in buying.
Why do you need sales leads?
Now that we’ve defined a sales lead, let’s talk about why they’re so important for your firm. Leads are a vital step in the conversion process. You will never convert a consumer who was not first a lead.
If you think of the marketing funnel, leads are somewhere in the center. However, customers cannot move from interest to conversion without first becoming a lead. That’s because customers are unlikely to buy from you unless they first learn about your company.
It is rare for a user to meet your business for the first time and then decide to convert five minutes later. Before consumers are willing to convert, they want to learn about your company and become interested in what you have to offer. To drive conversions, you must first generate leads.
Get help with your sales lead generation from Advertiqo Global
Need assistance producing sales leads for your company? Not an issue. Advertiqo Global is the digital marketing company in Bangalore and Kerala will help you.
With our lead generation services, you can obtain assistance in creating campaigns for all of the tactics described above and more. You will also be assigned a dedicated account representative who will work closely with you during the entire process. To get started, call 91 623-501-9577 or email us today!
