Your business’s website design influences customer experience, lead generation, and revenue, therefore creating a good layout is critical. In fact, 94% of first impressions are related to website design.
So, what constitutes good web design, and how do you create a website that meets the standards?
Why good website design matters
Web design is crucial to take your visitors through the optimal customer journey. It makes an impactful first impression, emphasizes your products and services, and guides visitors to conversions. Quality websites incorporate not only looks, but also other components.
An effective web design provides a simple, engaging user experience. Customers are more likely to interact with you if your website is attractive to look at and has an objective.
An excellent design will:
-
- Build trust
-
- Establish credibility
-
- Guide visitors to act
-
- Increase conversions
8 web design principles to follow
Visual and usability elements must work together to develop a website that encourages visitors to convert. Apply these concepts to create an effective website design.
1. Purpose
Users are visiting your website for a specific goal, such as to learn more about a product or your organization. To be effective, your site design must meet the needs of your visitors and direct them to the required action. You may show your clients that you care by providing clear intents for each page and incorporating call-to-action buttons.
Create buyer persons to better understand your audience’s expectations and how they will interact with your website. Each character will have particular design preferences, so keep that in mind as you build your site.
Every website should accomplish the following goals, regardless of its purpose or buyer persons:
-
- Boost brand awareness
-
- Increase traffic
-
- Convert leads
2. Simplicity
Everything on your website should be straightforward, self-explanatory, and simple to understand so that users can obtain the information they seek or take the intended action. A clean, fresh look is ageless and simpler to explore.
Keep your website basic by
Color: Choose a palette that compliments your brand, influences consumer behaviour, and elicits emotional responses. Throughout your website, use complementing colors that reflect your branding.
Your typeface should be readable, web-friendly, and easy to navigate. The correct fonts will draw attention and convey your brand’s voice. To improve readability, keep font sizes to a minimum and use colors that contrast with the background.
Imagery: Your photos, illustrations, videos, and graphics should reflect your brand’s personality and direct your visitors’ attention to specific information. A good balance of graphics and words will make your content more memorable and interesting.
Appealing color combinations, readable fonts, and high-quality photographs will provide the sense of professionalism and credibility.
3. Navigation
To retain visitors, navigation should be simple, intuitive, and consistent. Some approaches to include useful navigation design patterns include:
-
- Placing a search bar at the top
-
- Include navigation in the footer.
-
- Keeping the options simple and few
-
- Adding links within the copy with informative anchor text
4. Visual hierarchy
A smart website design prioritizes content by employing aspects such as color, size, contrast, graphics, and more to establish a focus point. Creating a visual hierarchy will assist users naturally go toward the most important content on your website.
Visitors frequently scan web pages in an F-pattern, scanning or skimming the information on the top and left side. Working with this natural scanning pattern will allow you to provide a more advantageous experience for your users.
5. Content
Content is essential for attracting and influencing visitors. Audiences value quality and authenticity, so when your content is useful and straightforward, it will direct people to certain activities. Use search engine optimization (SEO) writing to combine keywords and increase traffic to your website.
Use bold and italics to highlight specific points. Bulleted lists and headings can help readers read and understand the text. Many people go through a page before reading it, so make important information clear.
You can use white space to break up text while keeping the attention on vital stuff. White space aids readers’ comprehension of design and text while also directing them to the intended destination.
6. Functionality
As users visit a website, they expect certain experiences, such as a clickable logo that redirects them back to the home page and changing link colors as they click on them. Use these conventions to offer your visitors an enjoyable and smooth experience.
Good websites are mobile-friendly, with responsive layouts that provide an excellent experience for users on any device. As long as visitors can quickly access information, the design might differ from desktop to smartphone.
7. Consistency
Create a consistent design that flows through each page of your website. Pay attention to small elements, such as footer icons or text spacing, to ensure that every aspect of your design reflects your brand and serves your target audience.
On each page, use consistent backgrounds, color schemes, typefaces, and writing tone to help clients recognize your brand, build trust, and eventually convert.
8. Credibility
Users judge credibility based on visual design, therefore use all of these concepts to build trust with your audience. Easy-to-read text, useful content, attractive color combinations, and simple navigation will demonstrate to your visitors that you are trustworthy and serious about your products and services.
Build beautiful and usable web designs with Advertiqo Global
With these concepts in mind, it’s time to start creating websites that get results! If you’re still unsure where to start, Advertiqo Global can help.
Our award-winning design team can create unique and effective websites that boost brand exposure and revenue for your company. We provide professional web design services that handle every stage for you.
Ready to learn more? For more details, please call 91 623-501-9577 or contact us online!
